Summer is right around the corner, which means beautiful weather and travel plans! Whether it’s a day trip to the city, a weekend excursion to a cozy bed and breakfast or a weeklong getaway to a far off country, you certainly deserve that breather. Though, as a small business owner, it can sometimes feel like a scary idea – taking time away from work. There’s just so much to be done, after all. Can you really leave work? The answer is you absolutely can, and we’re here to tell you how to make it happen!
Outsourcing some of your work can have a multitude of benefits. It not only decreases your own workload and things to keep track of, but when assigning certain areas of your work to people outside of your company, they’ll actually do a better job of handling it, since it’s their only job. Let’s take a look at the top three things to outsource to save time and stress, allowing you to take that vacay!
It’s more than just posting on Facebook and Twitter. It’s all about writing and sharing relatable things specifically to your core demographic, all without sounding “sales-y”. You have to be casual, but not too casual. You have to post often, but not too often. It has to be current, though it shouldn’t be trying to go viral, that’s the end goal. Your personal social media presence and your business’ are two completely different entities and should be treated as such. Your business’ social media pages are effectively long-running ads, and it can be overwhelming to keep up on a daily basis. Outsourcing your social media frees you up in the office while showing the world your social media is as active as ever.
Unfortunately, we aren’t all artists, and things like logos, business cards, storefront signs, promotional materials, flyers… they all require artists! Taking the time to hire artists to produce quality artwork for our business will not only save you the time of trying to make your doodle look professional, but ensure you actually have the professional look. There are always local artists ready to help with whatever you need to be designed and it’s another thing to scratch off the list!
This is definitely the top of every small business owner’s list. Your finances can be difficult to keep track of, even if you have a very strong grasp of them. Beyond just keeping everything in order, bookkeepers will offer unbiased financial opinions, since they are not an actual part of your company. Having one or two members of your business handle your finances might even result in a possible conflict of interest, resulting in money being improperly used or recorded. Bookkeepers are here to keep your finances in check and keep your operation running as smoothly as possible.
Outsourcing isn’t about trying to give away work we don’t want to do – it’s about critically analyzing the weak spots we have in our small business and doing the professional move of making our business stronger by hiring the talent capable of doing what we are unable to do.
For any bookkeeping help or questions, call Keenans Accounting Service at 705-526-7628. We’ll keep a keen eye on your books so you don’t have to.